In the age of the social network, the cannabis industry is in a unique predicament. Advertising, marketing, and – most importantly – networking cannot be done across the usual channels. Cannabis businesses cannot easily advertise products or even co-mingle with one another when many of their operations are still considered illegal in over twenty states.
It’s high-time for new social media sites and software platforms to launch and meet the growing network needs of the cannabis industry.
What kind of social networks are we talking about?
The kind where entrepreneurs in the cannabis industry can connect, educate, and share resources and ideas with each other. A lot of the money in social media lies in blockchain development, but not every web developer is heading in that direction. Social networking is its own niche, and one, Michigan-based Cannabiz Connection, offers a very distinct solution.
Connecting cannabis entrepreneurs with one another and the resources they need is at the core of Cannabiz Connection’s mission. First and foremost it is not a money-making or even money-managing app. It’s a social network exclusive to business owners in the cannabis industry.
According to their website, the online community intends to build long-lasting business relationships between owners and service providers across the industry. Their biggest contribution to the medical cannabis sphere is their educational resources. Cannabiz founder and CEO Jamie Cooper recently told Green Market Report, “I created the all-in-one Cannabiz Connection platform to help people learn, grow and build successful cannabis careers.”
Learning is key. The community will start hosting networking events next quarter, and Cooper is already planning to host educational webinars that will air every Tuesday afternoon. The intention is to educate the members of the cannabis industry in every corner of their business, from insurance, to legal woes, even marketing.