The potential of the cannabis industry is drawing the interest of entrepreneurs from every conceivable background. But because of the intricacies of the regulations and restrictions surrounding the industry, including licenses and other fees, the entry level price point can be prohibitive. Some states in the U.S. require proof that those applying for dispensary licenses have at least $1 million in cash to even be considered.
Most entrepreneurs at the outset don’t have that kind of ready cash, and will have to find funds for their cannabis business elsewhere. Friends and family will only be able to help so much, the rest of funding will likely come from angel investors and venture capitalists.
Consider these the big leagues of money acquisition. While your Uncle Bob may be swayed by your charming personality and the fact that you’ve shovelled his driveway every winter since you were 11, a professional investor is not going to have any such illusions. In order to impress one enough to invest in your business, your presentation must be thorough, complete and supported by fact-based research and evidence of market opportunity and potential for success.
So where to begin?
Define Your Focus
Your business idea has to