A law firm representing several clients in the cannabis industry is urging Weedmaps to set a date for its promised crackdown on unlicensed retailers advertising on the website. Attorneys with the firm Zuber Lawler said in a press release on Thursday that the move by Weedmaps will help support California’s legal cannabis industry and deal a blow to unlicensed operators.
“The decision by Weedmaps to cease carrying ads for unlicensed cannabis businesses is a critical step for wiping out the black market industry that undercuts legal retailers that play by the rules,” said Manny Medrano, a Zuber Lawler litigation partner. “It’s important to closely monitor this situation because despite Weedmaps’ announcement, the company provides no exact date for making the promised changes.”
On Wednesday, Weedmaps announced that “beginning later this year” it will require retail advertisers in the U.S. to provide a state license number on their listings on the cannabis information platform. Weedmaps CEO Chris Beals said in a press release that will help both consumers and legal cannabis businesses.
“These enhancements to existing safeguards on our platform will help patients and adult-use consumers find cannabis retailers that have provided evidence of state licensure,” Beals said. “It also underscores our