The growth strategy for Deep Roots Harvest, a cannabis company based 80 miles northeast of Las Vegas, has been similar to the growth trajectory of the plants it cultivates.
“Slow and steady growth,” marketing manager Sam Steinborn said. “That’s what we’ve been building here.”
That steady growth, though, is about to kick into high gear.
While the company has dispensary locations at its headquarters on the outskirts of Mesquite and in Elko County, it has plans to open four more stores in the coming months, including one this spring in North Las Vegas.
It’s part of an expansion strategy that had been in place for over two years, but has been delayed not only by the pandemic but also over industry uncertainty regarding a lawsuit. In 2019, a number of cannabis companies that failed to secure the state licenses needed to open a dispensary location sued.
“We were awarded five licenses in 2018,” said Jon Marshall, chief operating officer for Deep Roots. “Things were a little delayed, so you could say we’re finally getting the opportunity to open those locations.”
If all goes according to plan, the North Las Vegas dispensary location, which is along Craig Road near the Cannery,