PRESS RELEASE: WASHINGTON, DC and DENVER (April 25, 2018) – The National Association of Cannabis Businesses (NACB), the first and only self-regulatory organization (SRO) for U.S. licensed cannabis businesses, has published for comment the NACB Advertising National Standard. The Standard is designed to help NACB members protect consumers and demonstrate to regulators, financial institutions and the public that NACB members operate at the highest levels of ethics and responsibility. The NACB Advertising National Standard is available for public review and comment at www.NACB.com today until May 25, 2018.
The new NACB Advertising National Standard addresses key public health and safety concerns, including:
– Ensuring that businesses only advertise where there is a reasonable expectation that no more than 15 percent of the audience for the advertisement is under 21 years of age. This includes all forms of paid advertising, event marketing, public relations and any other initiative that is calculated to induce sales of cannabis or cannabis products.
– Preventing cannabis advertisements from depicting the consumption of cannabis or promoting excessive use of cannabis, similar to the alcohol industry’s voluntary advertising standards.
– Eliminating offers of gifts or prizes as an incentive for product purchase through promotional marketing efforts, a rule that is also in keeping with other highly regulated industries.
– Ensuring advertisements don’t appeal to minors by preventing the inclusion of a cartoon character, toy, mascot, brand sponsorship, logo, animal or celebrity endorsement.
Advertising is the second NACB National Standard to be made available for public review and comment. A Packaging and Labeling National Standard is awaiting a final member vote and is expected to be adopted by the SRO in May.
The NACB and its members, who are many of the most compliant legal cannabis businesses, believe that self-regulation is the most effective course of action for