Online cannabis platform Weedmaps announced last Wednesday new details of its plan to remove listings and advertising for unlicensed websites from its services. Weedmaps announced last month that it would work to remove listings for unlicensed cannabis businesses in California, responding to criticism that including them was contributing to the state’s illicit market marijuana sales. The company also announced that it would take steps to support regulated businesses owned by minority entrepreneurs.
“Just three weeks ago, we announced a first-of-its-kind program to help social equity participants gain a rightful foothold in the cannabis industry. We also announced our plan to use the power of our platform to help support licensed cannabis businesses,” said Chris Beals, the CEO of Weedmaps, in a press release on Wednesday. “While these policy changes will only have a symbolic impact on the size of California’s unlicensed market without more licensing opportunities and other large listing platforms following suit, we want to continue to lead by example.”
Weedmaps said it plans to make several enhancements to its website to support licensed businesses, including a new user interface to highlight license information to make it more visible. The company also plans to develop online resources to help